Eleven years of teaching at the Faculty of Economics

Rambat Lupiyoadi
Maharaja Housing Complex Blok H5/10, Depok, West Java, Indonesia
Cell Phone: 08129782613 - Phone: 62-021-7863571 - Facsimile: 62-021-7792046
Email: rambat_l@yahoo.com & r_lupiyoadi@pe.feui.org

SUMMARY OF QUALIFICATIONS
Eleven years of teaching at the Faculty of Economics, University of Indonesia at undergraduate and postgraduate levels teaching Marketing Management, Service Marketing, Business Research Methodology, Strategic Management, Consumer Behavior, Business Management, Entrepreneurship, and Strategic Marketing.
Strong analyzing, writing and organization skills.
Strong communication skills as lecturer, author, researcher, seminar presenter, and trainer.
Excellent relationship builder with students, faculty, administration and strategic partners.

EDUCATION
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• University of Indonesia, Marketing Science, Doctor Degree, 2003 – present
• University of Indonesia, Marketing Management, Master Degree, 1997 – 2000
• University of Indonesia, Economics/Management, Bachelor Degree, 1990 – 1995


EXPERIENCE
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• Owner/Director, IsMark Business & Research Institute, 2006 - present
• Expert Staff member to rectorate executives 1996 - 2006
• Head of Management Study Lab, Managemetn Dept., Faculty of Economics, University of Indonesia (FEUI), 2002 – 2003
• Assistant to President Director, McDonald’s Indonesia, 2003 - 2006
• Freelancer Research Coordinator, Euromonitor Asia (Singapore-based), 2002
• Deputy head of academic affairs, Postgraduate program, FEUI, 2001 – 2002


AWARDS
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• Research scholarship from Yayasan Pengembangan Sumber Daya Indonesia, or Indonesian Human Resources Development Foundation, 2002
• MM UI Award from the UI Management Master program
• Lecturer Author Award from UI Rector, 2005


ACADEMIC ACHIEVEMENTS

In Education & Teaching
As a texbook author:
1. Wawasan Kewirausahaan (Insights into Entrepreneurship), Lembaga Penerbit FEUI, 1998
2. Wawasan Ekonomi dan Islam (Insights into Economy and Islam) (co-author), LP FEUI, 1998
3. Manajemen Pemasaran Jasa: Teori dan Praktik (Service Marketing Management: Theory and Practice), Penerbit Salemba Empat, 2001
4. Riset Pemasaran Kontemporer (translation: Contemporary Marketing Research), Penerbit Salemba Empat, 2001
5. Entrepreneurship : from Mindset to Strategy, Lembaga Penerbit FEUI, 2004 dan 2007
6. Dasar-dasar Pemasaran (Translation: Basic Marketing), Penerbit McGraw-Hill, 2004
7. Manajemen Pemasaran Jasa (Service Marketing Management), Penerbit Salemba Empat, 2006
8. Pemasaran Jasa: Pendekatan Customer Relationship (Service Marketing: Customer Relationship Approach), FE Universitas Terbuka, 2007
9. Franchising : The Most Practical & Excellence Way of Succeeding (co-author, with Dr. Bambang N. Rachmadi), Penerbit Gramedia, Jakarta, 2007
10. Jalan Pintas Tembus PTN Favorit (Shortcut to Get into Favorite State University), IsMark Publishing, 2007
11. Menguasai IPS SPMB Sistim Kebut Semalam (Masterting Social Science for University SAT- Overnight System), IsMark Publishing, 2007.

As an article writer:
1. Tuntutan Tanggung Jawab Sosial dan Etika Bisnis terhadap Manajemen dalam Konteks Perubahan (Demand for Business Ethic and Social Responsibility to Management in the Context of Change), Winner of LKTEN SMFEUI-RCTI, 1993
2. Analisis Kinerja Keuangan Perusahaan Asuransi Kerugian Pasca Undang-Undang Perasuransian 1992 dengan Analisa Rasio Early Warning System (EWS) untuk Formulasi Kebijakan Keuangan : Studi Kasus PT.TPI (Analysis on Financial Performance of Loss Insurance After the 1992 Insurance Law with Early Warning System (EWS) Ratio Analysis, Undergraduate thesis, FEUI, 1995
3. Rekayasa Keuangan: Upaya Mengantisipasi Pergeseran Paradigma Manajemen Keuangan (Financial Engineering: Anticipation to Paradigm Shift on Financial Management), Majalah Manajemen & Usahawan Indonesia, LM FEUI, 1995

4. Kaji Ulang Teori Bisnis Kita (Review our Theory of the Business), Jurnal Media Eksekutif, No.3/th III/1998
5. Disain Struktur yang Mendukung Kewirausahaan Organisasi (Structure Design that Promotes Ogranization Entrepreneurship), Majalah Manajemen & Usahawan Indonesia, No. 06/Th. XXVIII/ Juli 1999
6. Perubahan Peran Manajemen Puncak Menuju Organisasi Organis (Change of Top Management Role towards Organic Organization), Majalah Manajemen & Usahawan Indonesia, No. 07/Th.XXVIII/ Juli 1999
7. Efektifkah Harga Berakhiran 9? (Is Nine Ending Price Effective?), Marketing Onlne, 2006

In Research

As a researcher:
1. Analisis Pengaruh Kinerja Jasa Perguruan Tinggi terhadap Kepuasan Mahasiswa dan Perilaku Purna Penggunaan Jasa (Analysis on the Influence of University Service Performance on Students Post Service Satisfaction and Behavior) , Postgraduate Thesis FEUI Postgraduate Program, 2000
2. Pengkajian Ekonomi Mikro (PKL) di Kota Depok (Micro Economy Study in Depok City) ,Team Leader, Sponsored by : LSM FEUI-Kantor Bappeda Depok, 2001/2002
3. Studi tentang Strategi Distribusi Household & Consumers Product di Indonesia (Study on Distribution Strategy for Household & Consumers Products in Indonesia), Team Leader, Sponsored by: Euromonitor Asia (Singapura), 2002
4. Analisis Kualitas Jasa dan Kepuasan Mahasiswa Jurusan Manajemen FEUI (Analysis on Service Quality and Students Satisfaction at Management Department of FEUI), MM UI Award, 2002/2003
5. Diversifikasi dan produk Unggulan IRTKM (Industri Rumah Tangga, Kecil dan Menengah) Kab. Kep. Riau (Diversification and Flag Product of Home, Small and Médium Industries), Team Leader, Sponsored by: Bapeda Kab. Kep. Riau, 2003/2004
6. Benchmark & Market Standing Survey of Modern Shopping Center in Jakarta, Team Leader, Sponsored: by Mall Taman Anggrek, Jakarta, 2003/2004
7. Penyusunan Standar Kompetensi Nasional Bidang Keahlian Penjualan (National Competence Standard Development for Selling Skills), Team Leader, Dikmenjur-Lemtek UI-LSM FEUI, 2004
8. Riset Pemetaan Permasalahan UKM di Indonesia (Mapping research of SME Issues in Indonesia), a Joint Initiative between LSM FEUI – Bank Indonesia, 2005.
9. Penelitian Sistem Pemasaran Industri Budaya di Indonesia (Researh on Marketing System of Culture Industry in Indonesia) (as member of expert team, Team Leader: Prof.Dr.Edy Sedyawati), Diknas-PPKB UI, 2005.
10. Reseach on Service Quality at McDonald’s Indonesia, 2004-2007
11. Benchmark & Market Standing Survey of Modern Shopping Center in Jakarta, Team Leader, Sponsored by: Mall Taman Anggrek, Jakarta, 2006 - 2007
12. Riset Tawaran Franchise Lokal Indonesia (Research on Local Franchising Offer ), Team Leader, 2006 - 2007


OVERSEAS STUDY
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1. Malaysia, Symposium (Expert Consultation Forum Quality Standard Based on the Islamic Perspective), a two-week study sponsored by Institute of Islamic Understanding Malaysia (IKIM).


PROFESSIONAL ASSOCIATION MEMBERSHIP
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• Vice Chairman, Indonesian Lecturers Association – Jakarta Branch (Asosiasi Dosen Indonesia (ADI-DKI)), 2006 – 2011
• Head of Marketing Department, Indonesia Native Entrepreneurs Comunity (Himpunan Pengusaha Pribumi Indonesia (HIPPI)), 2004 – present
• Head of Development Division and Expert Associate, Indonesian Muslim Entrepreneurs Network (Jaringan Pengusaha Muslim Indonesia (JPMI)), 2003 – present



OTHER ASSIGNMENTS
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• Co-author, Service Marketing Management Modules for Faculty of Economics, Open University of Jakarta, 206 – 2007
• Textbook Reviewer, High-School Economics Textbook for Tropica Publisher Jakarta, 2006
• Course Coordinator, Strategic Management Course, the Management Department, FEUI, 2005 – 2006
• Team Coordinator, Education Guidelines Book Development at the Extension Program, FEUI, 200 – 2003
• Examiner for Comprehensive Examination, the Management Dept, Extension Program, FEUI , 2000 – present
• Student Internship Advisor, Accounting Diploma 3 Program FEUI, , 2003 – 2004
• Thesis Advisor, the Management Dept, Extension Program, FEUI, 2003 – present
• Lecture Internship Advisor, Management Dept., FEUI, 200 5- 2006
• Task Force Member for Marketing Curriculum Development, Postgraduate Program, Management Science, FEUI, 2006
• Team Coordinator, Accreditation of Postgraduate Program, FEUI Postgraduate Program, 2001 – 2002


SYMPOSIUM/SEMINAR ATTENDED AS SPEAKER/TRAINER

1 Informal course on Islamic Economics Islamic Study Forum FEUI 2000 Depok
2 Fund Raising Management Workshop Institute Manajemen Zakat (IMZ) Dompet Dhuafa Republika 2002 Jakarta
3 Leadership Training PT. Telkom Management Institute (LM) FEUI 2001 Bandung
4 Seminar “The Quality in Research” Faculty of Engineering UI 2001 Depok
5 National Seminar and Symposium: Islamic Economic System UII (Indonesian Islamic University) Yogya 2002 Yogya
6 Regional Seminar: Islamic Business Jend.Soedirman University (Unsoed) 2002 Purwokerto
7 Entrepreneurship Training of Bank Bukopin staff members throughout Indonesia
LM FEUI 2002 Jakarta
8 Service Excellence Training
PE-FEUI 2002 Depok
9 SME Symposium & Workshop Student Council of State School of Accounting 2003 Jakarta
10 Cooperative and Entrepreneurship Workshop Jakarta State Islamic University 2003 Bogor
11 Seminar on Service Quality and Customer Satisfaction Measurement
Kusumanegara Business School 2003 Jakarta
12 Seminar on Creative Insight in Management Management Student Society FEUI 2003 Depok
13 Workshop on Teaching Methodology for Entrepreneurship Course in Higher Education Institution Management Study Lab (LSM) FEUI 2003 Depok
14 National Seminar on the Teaching of Sharia Economy in Higher Education Institution MES (Masyarakat Ekonomi Syariah) – Sharia Economy Society and FEUI 2004 Depok
15 Workshop on Techniques in Marketing Plan Development Let’s go Indonesia 2004 Jakarta
16 Customer Satisfaction Measurement Training MUC (Multi Utama Consulting) 2004 Jakarta
17 Student Leadership and Management Training Muhammadiyah University Jakarta 2004 Jakarta
18 Training on Techniques on Business Plan Development Indonesian Muslim Entrepreneurs Network 2004/2005 Jakarta
19 Seminar on National Competence Standard for Selling Skills” Dikmenjur Depdiknas-Lemtek UI-LSM FEUI 2004 Hotel Cempaka, Jakarta
20 Training on Customer Satisfaction Measurement MUC (Multi Utama Consulting) May 2005 Jakarta
21 Training on Practical Marketing Research for Restaurant IsMark Consulting-McDonald’s Feb 2006 Jakarta
22 Seminar on “How to Run Your Own Business & Make it Successful” Student Council of Management Dept. FE UNJ May 6 2006 Jakarta
23 National Workshop on Entrepreneurship in Nursing Faculty of Nursing UI May 2-5, 2006 Depok
24 Workshop on Entrepreneurship and Budgeting Nursing Study Program, Univ.Muhammadiyah Jakarta (UMJ) 2006 Jakarta
25 Certified Internal Audit (CIA) Review Accounting Lab. FEUI 2006 and Mar 24, 2007 Jakarta
26 Certified Professional Management Accountant (CPMA) Review Accounting Lab. FEUI I 2006 Jakarta
27 Retooling Program Accounting Lab. FEUI 2006 Jakarta
28 Modern Restaurant Management Training for SMEs Indonesian Muslim Entrepreneurs Network (JPMI) 2006 Bali
29 Entrepreneurship Seminar on ”How to Run Your Family Business Successfully” Indonesian Muslim Entrepreneurs Network (JPMI) Dec 3, 2006 Bali
30 Franchise & Licencing Seminar Indonesian Franchising and Licensing Association (WALI) 2006 JHCC, Jakarta
31 Seminar on Culture Industry and Its Impact on Mass Education” Culture and Society Research Center (PPKB) FIB UI May 4, 2007 FIB UI
32 Training on Business Research Methodology & Data Processing using SPSS Software Sharia Economic Banking Institute (SEBI) Mar 21-22, 2007 SEBI, Jakarta
33 Management Training for Candidate Manager Management Institute (LM) FEUI & Jasa Raharja 2007 Pusdiklat Jasindo, Bogor
34 Entrepreneureship TOT for Pupuk Kaltim Foundation UKM Center FEUI – Yayasan Pupuk Kaltim April 25, 2007 Jakarta
35 Qualitative Research Methodology Training for Insurance Industry Management Institute (LM) FEUI & Jasa Raharja July 10, 2007 Hotel Manhattan, Jakarta
36 Training on Cyber Marketing Management Institute (LM) FEUI & PT.Telkom Indonesia August 8-10, 2007 Medan, North Sumatera
37 National Training on Entrepreneurship Learning Method : A Problem-based Learning & Experiential Learning Approach Management Study Lab (LSM) FEUI August 28-29, 2007 UI, Depok




TRAINING ATTENDED AS PARTICIPANT

1 Marketing Research Camp: The Right Way of Doing Powerful Marketing Research Frontier Consultant Feb 9, 2001 Bogor
2 Workshop on Simulation and Game Methods (Experiential Learning) in Teaching Marketing Management. LSM FEUI Mar 1 – 15 , 2001 Depok
3 Application of Structural Equation Model (SEM) on Customer Satisfaction Research LSM FEUI Jun 17 – 19, 2003 Depok
4 Training on Facilitation Skills for Experiential Learning Management Dept. FEUI Mar 28 – 29, 2003 Depok
5 Seminar on The Challenge of Corporate Management in 2004 PE FEUI Jul 17, 2003 Jakarta
6 International Conference on Business and Management Research FEUI 2006 Bali
7 Seminar on Teacher and Lecturer Law Asosiasi Dosen Indonesia (ADI) - Indonesian Lecturer Association Jul 29, 2006 Jakarta
8 Seminar on Competence-based Economics through Formation of Enterprise (CEFE) SME Center FEUI May 11, 2007 Depok